Job Description

About the Company

Our client is a rapidly growing home services company specializing in  plumbing, air conditioning, heating, and electrical services . They are committed to helping homeowners receive exceptional service while continually expanding their market presence through innovative digital marketing strategies.

As the company continues to grow, they are seeking a  Senior Digital Marketing Specialist to take ownership of their digital marketing initiatives, drive lead generation, and continuously improve campaign performance across multiple channels.

Role Overview

The Senior Digital Marketing Specialist will lead the planning, execution, and optimization of the company's digital marketing efforts. This individual will be responsible for managing paid advertising campaigns, improving organic search visibility, creating high-performing marketing content, and identifying new opportunities to generate qualified leads.

This is a senior-level, highly autonomous position. The ideal candidate brings strong strategic thinking, hands-on execution, and enough leadership experience to independently develop marketing initiatives rather than simply execute assigned tasks.

Previous experience marketing within the  HVAC, plumbing, electrical, or broader home services industry is highly preferred.

Key Responsibilities

Digital Marketing Strategy

• Develop and execute comprehensive digital marketing strategies that drive qualified leads and business growth

• Identify new marketing opportunities based on market trends and campaign performance

• Continuously optimize marketing initiatives to maximize return on investment

• Recommend new channels, tools, and campaigns to improve overall marketing performance

Paid Advertising

• Manage and optimize paid advertising campaigns across:

  • Google Ads

  • Google Local Services Ads (LSA)

  • Meta Ads (Facebook & Instagram)

• Monitor campaign performance, budgets, and lead quality

• Conduct keyword research, audience targeting, and campaign optimization

• Improve conversion rates through ongoing testing and refinement

Search Engine Optimization (SEO)

• Develop and execute SEO strategies to improve organic rankings

• Perform keyword research and competitive analysis

• Optimize website content and landing pages for search performance

• Monitor website traffic and search engine performance metrics

• Recommend technical and content improvements

Content Marketing

• Create and oversee digital marketing content for websites, blogs, landing pages, email campaigns, and social media

• Develop compelling content that supports SEO and lead generation initiatives

• Ensure all content aligns with brand messaging and customer needs

• Coordinate promotional campaigns and seasonal marketing initiatives

Performance Analysis & Reporting

• Monitor key performance indicators across all marketing channels

• Prepare regular reports highlighting campaign performance, ROI, and recommendations

• Analyze lead quality and customer acquisition metrics

• Use data to continuously improve marketing effectiveness

Marketing Operations

• Collaborate with internal teams to support overall business objectives

• Evaluate and implement AI-powered marketing tools to improve productivity and campaign performance

• Stay current on digital marketing trends, platform updates, and best practices

• Help establish scalable marketing processes and workflows

Required Qualifications

• 5+ years of experience in digital marketing

• Proven experience managing:

  • Google Ads

  • Google Local Services Ads (LSA)

  • Meta Ads (Facebook & Instagram)

• Strong SEO knowledge and hands-on optimization experience

• Experience creating digital marketing content that generates leads

• Ability to independently develop and execute marketing strategies

• Previous management-level responsibility or demonstrated ability to lead marketing initiatives autonomously

• Strong analytical and reporting skills

• Excellent written and verbal English communication skills

• Comfortable adopting and utilizing AI tools to improve marketing workflows

Preferred Qualifications

• Previous experience marketing for:

  • HVAC companies

  • Plumbing companies

  • Electrical contractors

  • Home service businesses

• Experience using  ServiceTitan

• Experience with marketing automation platforms

• Local service business marketing experience

• Landing page optimization and conversion rate optimization (CRO) experience

Technology & Tools

• Google Ads

• Google Local Services Ads (LSA)

• Meta Ads Manager

• Google Analytics

• Google Search Console

• AI tools (ChatGPT, Claude, or similar)

• ServiceTitan (highly preferred)

• SEO and keyword research tools

Role Details

• Fully remote position

• Full-time

• Monday–Friday

• 9:00 AM – 5:00 PM EST

• 5+ years of experience required

What This Role Offers

• Opportunity to lead digital marketing for a growing home services company

• High level of ownership and autonomy over marketing strategy

• Collaborative remote work environment

• Opportunity to implement new technologies and AI-driven marketing processes

• Long-term career growth with an expanding organization

Ideal Candidate Profile

• Strategic digital marketer who enjoys both planning and hands-on execution

• Self-starter capable of identifying opportunities without constant direction

• Strong analytical thinker who makes data-driven marketing decisions

• Experienced in generating leads for local service businesses

• Creative problem solver who continuously seeks ways to improve campaign performance

• Comfortable managing multiple marketing channels simultaneously

• Passionate about leveraging AI and emerging technologies to improve marketing effectiveness

Success Metrics

• Growth in qualified lead generation

• Improvement in paid advertising ROI and cost per lead

• Increased organic search traffic and keyword rankings

• Overall marketing campaign performance and conversion rates

• Quality and effectiveness of digital content

• Successful implementation of new marketing initiatives and process improvements

• Contribution to overall business growth through marketing performance

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